![]() Beswick said Baker was proud to see the flag “popularized in so many ways” in his later years, something that may have seemed unimaginable in 1978. But has the saturation of rainbow merchandise, from socks to sex toys, diluted the original meaning?īaker, who died in 2017 at the age of 65, chose not to trademark the flag, which was key to its dissemination to gay communities in other cities and, eventually, around the world. ![]() The flag’s intended messages of acceptance and community were radical ideas for a population both legally and socially marginalized in 1978. “I would guess that billions of people know that this flag stands for gay pride.” “The rainbow flag is an almost universally recognized symbol of gay liberation and all things LGBTQ around the world,” said Terry Beswick, the executive director of the GLBT Historical Society in San Francisco, which acquired Baker’s archives upon his death. Simultaneously (and seemingly unrelated), rainbow beauty trends have been popular on visual discovery apps such as Pinterest as part of the recent wave of fantasy aesthetics that include homages to unicorns and mermaids. ![]() Major corporations have adopted the rainbow in everything from special fashion collections to logos on their Pride floats. But it’s not just San Francisco that tastes the rainbow every June: Cities from New York to Los Angeles embrace the motif for Pride, and the flag now flies at gay bars and is carried in parades around the world.
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